What is a trademark? A trademark is a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others. A trademark typically protects brand names and logos used on goods and services. What are the advantages to registering a trademark for my business name? Registering a trademark for a business name can help protect your brand and ensure that your competitors do not use a similar name. Federal trademark registration protects your trademark nationwide and allows you to register your trademark in other countries and sue for trademark infringement in federal court. Trademarking a business name can offer valu
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